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Support for DVB-H Deployment in North America Accelerates as Sony Ericsson Joins Mobile DTV Alliance Print E-mail
Written by Sony Ericsson   
Tuesday, 25 April 2006

Alliance Members Discuss DVB-H, Showcase Live Mobile Broadcast Digital TV Demonstrations at NAB2006

LAS VEGAS--April 24, 2006--Sony Ericsson has joined the Mobile DTV Alliance as a contributor member, adding to the momentum for DVB-H development in North America and aligning with other industry leaders in the wireless and entertainment markets. This news, announced today at NAB2006 in Las Vegas, further rounds out the DVB-H ecosystem that the Alliance is building to support its mission to drive acceleration of DVB-H deployment in the North American market.

"The Mobile DTV Alliance believes that broad industry support for DVB-H will benefit the industry as well as consumers by enabling quick deployment of handsets and services at low costs for users. We are excited to add Sony Ericsson to our growing roster of leaders participating in the exciting mobile digital TV broadcast space," said Yoram Solomon, President of the Mobile DTV Alliance and Director of Strategic Marketing and Industry Relations for Mobile Connectivity Solutions, Texas Instruments.

Sony Ericsson and Mobile TV

Sony Ericsson believes that mobile TV is an exciting area and natural extension of its music and entertainment strategy. By leveraging the combined strengths and expertise of its parent companies, Sony Ericsson's mobile TV devices and applications will support the business cases of its operator partners and energize the experience of end users with attractive and customized content.

"History shows that global standards are critical to the success of the mobile industry, and we strongly believe this will also be the case for broadcast mobile TV. We are very excited to join with other industry leaders in the Mobile DTV Alliance in an effort to increase alignment of North American DVB-H technology with the global DVB-H standard and ecosystem," said Scott Bloebaum, Deputy CTO, Sony Ericsson.

Sony Ericsson joins founding sponsor members Intel, Microsoft, Modeo, Motorola, Nokia and Texas Instruments, as well as Contributor and Associate members, including ATI Technologies, Axcera, Broadcom, DiBcom, Newport Media, PacketVideo, Penthera Technologies, RfStream, Roundbox, RRD and Terayon Communication Systems.

Mobile DTV Alliance at NAB

Promoter members of the Mobile DTV Alliance will address the complete solution for DVB-H at a press conference hosted by the DVB Project on Monday, April 24th at 11 am in Room N242 of the Las Vegas Convention Center. Later that day, there will also be a panel discussion broadcast on the NAB-HD TV channel at 2 pm. The panel can be accessed on the web at: www.whiteblox.com/nab-hd .

Experience Live Mobile Broadcast TV in Las Vegas

Mobile DTV Alliance members will demonstrate multiple DVB-H based demonstrations at NAB (April 24-27), allowing visitors to experience live mobile TV at their fingertips. Visitors to the Alliance's booth (#SL2607P) can interact with handsets from several different member companies, and will get to experience live mobile TV at their fingertips.

Other public demonstrations include:

-- Axcera - Booth #C8519 - Axcera will provide DVB-H signal coverage through the conference hall using a complete DVB-H base station solution based upon Axcera's Innovator LX solid-state lower DVB transmitter. Visitors can view multiple real-time video streams using the latest mobile handsets.

-- Microsoft - Booth #SL1161 - Discover how Microsoft is helping partners and service providers deliver mobile DTV DVB-H solutions by utilizing the Windows Media platform.

-- Modeo - Multiple booths - Modeo will feature a live broadcast demo on its sleek new DVB-H integrated smartphone in the Mobile DTV Alliance booth, as well as support live demonstrations on a variety of mobile development platforms in a partner booths.

-- Motorola - Booth #SU1752 - Motorola showcases end-to-end mobile television solutions supported by DVB-H technology. Visitors can check out a live broadcast demonstration on Motorola DVB-H enabled trial handsets featuring 2.4" QVGA touch-screen, H.264 video and PDA functionality.

-- Nokia - Booths #SL2407A - "Watch new" as Nokia brings mobile digital television to life with demonstrations of DVB-H solutions featuring the Nokia N92, the first integrated DVB-H mobile device in the Nokia N series range - uniquely optimized for the mobile digital TV experience.

-- Penthera Technologies - Multiple booths - Penthera will demonstrate its end-to-end mobile broadcast solution by powering Modeo's DVB-H broadcast and by showing DVB-H client reception and interactivity applications including eCommerce, tele-voting and data acquisition in the Microsoft booth.

-- RRD - Booth #C10131 - RRD will demonstrate its DVB-H mobile TV solution (DVB-H gap filler) with live reception of DVB-H services.

-- Terayon - Private Suite (Hilton) - Terayon will demonstrate its Network CherryPicker family of MPEG-2 and MPEG-4/AVC processing platforms that enable service providers to deliver standard and high definition digital video services and applications in DVB-H environments.

-- Texas Instruments - Booth #SL2607F - Experience how mobile DTV on the go will fit into your life with TI's Hollywood(TM) single-chip solution, delivering a live mobile DTV experience at NAB with crisp video and surround audio for mobile phones.

About the DVB-H Standard

DVB-H is an open procedure standard developed by the DVB Project and enjoys broad industry support with more than 100 companies working on DVB-H components, devices and services today. The open approach of the DVB-H standard nurtures flexibility of business models, competition and sales opportunities for the value chain. The DVB-H standard incorporates OFDM air interface technology with good spectral efficiency, immunity to multi-path fading and good mobile performance.

About the Mobile DTV Alliance

The Mobile DTV Alliance is an open industry consortium that focuses on promoting the best practices and open standards to deliver premium-quality broadcast television to mobile devices in North America. The Alliance includes leading companies from across the mobile business system and entertainment value chain. Promoter members include Intel, Microsoft, Modeo, Motorola, Nokia and Texas Instruments. For additional information on the Mobile DTV Alliance, please visit: www.mdtvalliance.org.



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