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BOSTON--April 20, 2006--Global mobile phone shipments grew an impressive 31
percent year-over-year, to reach 229 million units during Q1 2006, according to
the latest research from Strategy Analytics.
Following this strong performance, Strategy Analytics upgrades its global mobile
phone shipment forecast to 1.00 billion units for the full-year 2006, as described
in the newly published "Q1 2006 Global Handset Market Share Update Report."
Neil Mawston, Associate Director of the Wireless Device Strategies (WDS) service
at Strategy Analytics said, "Total global handset shipment growth of 31 per cent
annually, driven largely by emerging markets such as India, is at its highest
rate for almost two years. We expect strong demand to continue throughout the
coming months and we forecast that full-year sales will reach a record 1.00 billion
units worldwide by the end of 2006 - this represents 22 per cent growth from 817
million in 2005."
Chris Ambrosio, Director of the Wireless Device Strategies (WDS) service, added,
"It is important to note that strong shipment growth is not equating to healthy
profits for all vendors. Motorola was the star performer in terms of volumes,
but the growing need to compete in low-cost markets adds fuel to the theory that
it has reached its profits-ceiling. Samsung and LG are also both feeling this
profit pressure. This is a strong illustration of the need for design and platform
balance, in order to maximize profits as a global competitor. Otherwise, profits
rest in niche products aligned to emerging mobile data demands, as demonstrated
in Sony Ericsson's recent strong quarter."
Other findings from Strategy Analytics' Q1 2006 Global Handset Market Share Update
include:
-- The share gap between Nokia (33 per cent) and Motorola (20 per cent) stands
now at 13 points, down from 19 points in Q1 2002;
-- LG opened up a 1 point share gap over Sony Ericsson at the cost of profitability,
struggling to balance growth with carrier-customization demands.
Exhibit 1: 2006 Global Shipments and Market Share Estimates
- Top 5 Vendors
Global Sell-In (M) Q1'05 2005 Q1'06
------ ------- -------
Nokia 53.8 264.9 75.1
Motorola 28.7 146.0 46.1
Samsung 24.5 102.9 29.0
LG 11.1 54.9 15.6
Sony Ericsson 9.4 51.1 13.3
Others 46.6 197.2 49.8
------ ------- -------
Total 174.1 817.0 228.9
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Global Share Q1 '05 2005 Q1 '06
------ ------- -------
Nokia 30.9% 32.4% 32.8%
Motorola 16.5% 17.9% 20.1%
Samsung 14.1% 12.6% 12.7%
LG 6.4% 6.7% 6.8%
Sony Ericsson 5.4% 6.3% 5.8%
Others 26.8% 24.1% 21.8%
------ ------- -------
Total 100.0% 100.0% 100.0%
========================================
Total Growth YoY 10.8% 20.1% 31.4%
About Strategy Analytics
Strategy Analytics, Inc., a global research and consulting firm, provides timely
insights and strategic business solutions to companies operating at the convergence
of information, communications and entertainment technologies. With worldwide
headquarters in Newton, MA, and principal offices in England, France and Germany,
Strategy Analytics focuses on market opportunities and challenges in the areas
of Automotive Electronics, Broadband, Telematics, Wireless Strategies and Enabling
Technologies. For more information, see www.strategyanalytics.com.
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