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Ontela PicDeck(TM) Technology Routes Camera Phone Images to the Most Useful Service
or Location
LAS VEGAS--April 5, 2006-- ActiveSymbols will demonstrate applications using
Ontela PicDeck technology in booth 5335 at CTIA Wireless 2006 show
Ontela, Inc., a Seattle, Wash.-based mobile software and services provider, and
ActiveSymbols, a Logicalis Company, today announced a partnership to design camera
phone applications using ActiveSymbols' image recognition and processing software
and Ontela's PicDeck(TM) technology for mobile image acquisition. The combination
of the two companies' technologies will turn users' camera phones into a mobile
comparison shopping service, a wireless business card scanner, a portable movie
database and more.
ActiveSymbols' technology recognizes and interprets barcodes, logos and faces.
Ontela's patent-pending PicDeck technology connects camera phones with this and
other powerful services automatically, without any action on the part of the user.
Simple photographs are routed to the user's PC or favorite photo sharing web site.
A photo of a barcode is identified and product data is immediately displayed to
the user. A picture of a business card causes contact information to appear on
both the user's phone and home PC within a minute.
Ontela and ActiveSymbols will be demonstrating these capabilities in Logicalis'
booth #5335 at the CTIA Wireless 2006 show held in Las Vegas April 5-7.
"ActiveSymbols selected Ontela's software due to its ease-of-use for mobile consumers.
Users simply take a picture with their camera phones and it's sent off to our
service for a response," said ActiveSymbols President Jeff Reed. "We've developed
amazing applications with tremendous consumer appeal. Through our partnership
with Ontela, using those applications is automatic so the user doesn't have to
do anything. It all just works."
Ontela's PicDeck technology platform brings powerful mobile imaging applications
to Symbian, Windows Mobile, and J2ME phones such as the Sony Ericsson Walkman(R)
and Motorola RAZR(R). PicDeck applications take the user less than a minute to
install and create powerful connectivity between mobile phones and the user's
own PC. Ontela's PicDeck technology will also be integrated into the next release
of the ActiveSymbols product line.
"ActiveSymbols' line of products is great for users of mobile phones," said Dan
Shapiro, Ontela CEO. "Ontela's PicDeck technology platform adds three key components:
it makes mobile imaging applications easier to install and use, it provides compatibility
with many models of phones and wireless carriers, and it extends the value of
mobile services all the way to the user's PC."
About Ontela, Inc.
Founded by veterans from Microsoft, RealNetworks and Expedia in 2004, Ontela,
Inc. is a mobile software and services provider headquartered in Seattle, Wash.
Ontela's PicDeck(TM) technology is a critical resource for applications that make
use of a user's images. Applications already written with the PicDeck technology
include mobile comparison shopping, music buying via CD cover recognition, business
card scanning, and integration with photo sharing services and leading PC photo
organizing software. For more information, visit www.ontela.com.
About ActiveSymbols
ActiveSymbols, a Logicalis Company, is bringing mobile consumers together with
brand marketers via a unique and patent-pending brand image database technology.
ActiveSymbols(TM) Enterprise Server (patent-pending) is an enterprise-class scalable
platform enabling image and object recognition (computer vision), text recognition
(OCR), biometrics (facial recognition), and linear (1D) and 2D barcode decoding
from everyday consumer devices such as camera phones and PDAs. We like to call
it "visual searching in the palm of your hand." For more information on Seattle-based
ActiveSymbols, please visit www.activesymbols.com.
About Logicalis
Logicalis is a global provider of high-performance technology solutions. Logicalis
and its affiliated companies employ 1,000 people worldwide, including highly-trained
service specialists who specify, design, deploy and manage IT infrastructure to
meet the needs of over 5,000 corporate and public sector customers. Logicalis
maintains strong partnerships with technology leaders such as HP, IBM, Cisco and
EMC.
Logicalis is a part of Logicalis Group, a division of Datatec Limited (DTCJ.J),
a $3 billion business listed on the Johannesburg Stock Exchange. With its international
headquarters in the UK, Logicalis Group has annualized global revenues of approximately
$750 million from operations in the U.S., UK, Germany and South America. In North
America, Logicalis' annualized revenues amount to some $475 million with over
450 employees in the U.S. For more information, visit www.us.logicalis.com.
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