London UK, April 04 2006 – Cognima, the effortless mobile imaging company, today announced that Steve Langkamp, a senior executive with substantial wireless industry experience, has joined Cognima as chief operating officer, a new position. Langkamp is expected to play a major role in developing Cognima’s social software strategies, including the continuing evolution of Cognima’s successful one-click cell phone image sharing service, ShoZu.

Langkamp comes to Cognima from Magic4 Ltd., a leading mobile phone messaging software provider acquired in 2004 by Openwave Systems. As Magic4’s chief operating officer, Langkamp helped the startup become the global leader in its category by consistently meeting the time-to-market requirements of its handset manufacturer customers. After the company’s acquisition by Openwave, Langkamp was named Openwave’s vice president and general manager of client products and services; and led the merger of its worldwide client services organization.

Prior to his time with Magic4/Openwave, Langkamp was vice president/mobile solutions for Euronet Worldwide, one of the world’s leading financial transaction processors. He also served as executive director of sales and marketing at Eurotel Praha, a unit of US West-Media One Group, and as general manager-business markets and product management at One 2 One (now T-Mobile UK).

“Steve Langkamp has a profound understanding of the mobile services marketplace.  His executive experience with US, UK and Czech mobile operators will be of real value to Cognima in the months ahead,” said Mark Bole, CEO. “We look forward to Steve’s contributions in product management and marketing, as well as in the development of a long-term strategic and technology roadmap that will further deliver the potential of ShoZu.”

“In ShoZu, Cognima has created a breakthrough service with the potential to remake wireless content sharing,” stated Langkamp. “Its one click convenience is now the mobile industry benchmark for ease of use. I’m excited to work alongside Mark and the rest of the Cognima team as we leverage the initial success of ShoZu in this hotly competitive market.”

Langkamp graduated from Washington University in St. Louis, Missouri with a bachelor’s degree in mathematics.  He earned his MBA from the University of Chicago in 1984.
About ShoZu

ShoZu is the simplest, quickest and smartest way to share photos, videos and text using your mobile phone. The ShoZu gateway service includes a free phone application and a website for users to personalize and configure their mobile experience. Whether you are traveling the world, separated from family and friends or just want to share a moment, ShoZu makes it easy, immediate and affordable from anywhere, at anytime. With easy over-the-air download and activation, ShoZu opens up mobile blogging of high-quality content to online community partners such as photo portals, social networks and other sharing sites, all from one user friendly interactive service. Visit www.shozu.com.
About Cognima

Cognima is a developer of innovative mobile application software that is licensed to service providers (including mobile operators, online portals and digital imaging companies) and mobile phone manufacturers. Cognima’s patented data replication technology allows end-users to get images and other content on and off mobile phones easily, efficiently and reliably. The ease-of-use created by Cognima’s technology is unique to the market. It results in higher adoption and usage of mobile data services, and increased customer satisfaction. Cognima’s technology overcomes many of the barriers to effective and profitable mobile services by handling the unreliable and variable nature of mobile data connections, as well as the diverse security, fraud and other challenging issues specific to the mobile environment. Cognima’s customers include service providers across the USA, UK and Europe.

Cognima’s website is www.cognima.com