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Sony Ericsson Selects Zi Corporation to Improve User Experience on New M600 Phone Print E-mail
Written by Zi Corporation   
Monday, 27 March 2006
CALGARY, Alberta--March 27, 2006--  Zi's New eZiType Technology Brings Word Completion and Typing Correction Features to Sony Ericsson Mobile Phone and E-mail Device   

Zi Corporation (TSX:ZIC)(NASDAQ:ZICA), a leading provider of intelligent interface solutions, today announced that Sony Ericsson has embedded Zi's eZiType(TM) product on its new M600 mobile phone and e-mail device. Zi's technology will empower M600 users with prediction and auto-correction capabilities for its keyboard use improving the users' overall input experience with the new device.

Launched in February 2006, the Sony Ericsson M600 is a powerful, fully-specified e-mail tool and mobile phone with a slim design feature and a touch screen. The M600 is the second Symbian OS 9.1 and UIQ 3.0 enabled phone in the Sony Ericsson portfolio, providing users with the ability to customize the device. Zi's typing correction and word completion technology enable users to take full advantage of the M600's dual function keyboard for sending e-mails or text messages.

"By combining Zi Corporation's innovative word prediction and auto-correction features with the ergonomic design of the M600, text messages, e-mail messages and the overall text input becomes a more intuitive and enjoyable process for all users." said Brendan Press, Head of Enterprise Marketing, Sony Ericsson.

"With industry analysts predicting explosive growth in the mobile e-mail market, the small keyboard-based interface of most devices will present a number of challenges for new users," said Zi Corporation's Chief Technology Officer and Chief Operating Officer Milos Djokovic. "eZiType empowers users with full-word prediction and auto-correction technologies, enhancing the overall user experience with any mobile e-mail device. As one of the first manufacturers to embed eZiType into its mobile e-mail device line-up, Sony Ericsson is enabling M600 users to compose words more quickly and therefore send more messages."

For media interviews or tours at CTIA Wireless (Booth 5821, North Hall) please contact Bethany Caldwell with GBCS PR at +44 (0) 115 948 6901 or e-mail This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . Zi Corporation will also be participating in the Symbian co-marketing program at CTIA (Booth 4127, North Hall).

About eZiType Keyboard Prediction Technology

Ideal for physical and virtual keyboard-based mobile devices such as smartphones, PDAs and gaming consoles, eZiType enhances the mobile e-mail user's text entry experience by improving typing speed and spelling accuracy. Featuring a unique auto-correction feature that automatically presents word corrections for misspelled words combined with Zi's innovative predictive text technology, eZiType eliminates many of the text entry challenges associated with small form factor keyboards by enhancing composition of e-mail and short messages.

About Sony Ericsson

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.sonyericsson.com.

About Zi Corporation

Zi Corporation (www.zicorp.com) is a technology company that delivers intelligent interface solutions to enhance the user experience of wireless and consumer technologies. The company provides device manufacturers and network operators with a full range of intuitive and easy-to-use input solutions, including: eZiText(R) for one-touch predictive text entry; eZiTap(TM) for intelligent multi-tap entry; eZiType for keyboard prediction with auto-correction; Decuma(R) for predictive pen-input handwriting recognition and the Qix(TM) service discovery engine to enhance the user experience and drive service usage and adoption. Zi's product portfolio dramatically improves the usability of mobile phones, PDAs, gaming devices and set-top boxes and the applications on them including SMS, MMS, e-mail and Internet browsing. Zi supports its strategic partners and customers from offices in Asia, Europe and North America. A publicly traded company, Zi Corporation is listed on the Nasdaq National Market (ZICA) and the Toronto Stock Exchange (ZIC).

 




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