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“Moboreality” Series Stars Hip Hop Sensation “The G.R.i.T. Boys”
(New York, NY) –March 22, 2006 – Mobile Streams Inc., the global mobile media
specialist, announced today that they have commissioned The Nickels Group to produce
the reality mobile programme, “NEXXT: The Hip Hop Mobile Series.” “NEXXT” will
offer mobile users an exclusive entrée into the hip hop world of Houston rappers
The G.R.i.T Boys. The “NEXXT” series is expected to premier in summer 2006 and
will be available via carriers and direct to consumer placement.
“NEXXT” is the first reality mobile series of its kind. It will feature 52 2-3
minute episodes following the lives of The G.R.i.T. Boys, “Ghetto Reality in Texas,”
and their struggle to become big time hip hop stars. MTV favorite Paul Wall is
producing, developing and promoting The G.R.i.T. Boys, individually known as Poppy,
Scooby, Unique and Yung Red under the label Mobetta Grooves & Co.
“The G.R.i.T. Boys are a reality rap group,” said Paul Wall, “they talk about
real life situations, no exaggerations. They are something that the Houston rap
scene really needs right now.”
“NEXXT” will follow The G.R.i.T. Boys over six months and explore all aspects
of their hip hop lifestyle, with the gritty Houston streets serving as a dramatic
urban backdrop. The show will also feature surprise guest appearances from emerging
hip hop artists as well as some of its biggest stars. In addition to watching
the series, mobile users will also be able to download exclusive “NEXXT” ringtones
and wallpaper content.
“By creating the “NEXXT” series, Mobile Streams will provide a valuable platform
for indie artists to gain exposure to potentially hundreds of millions of mobile
phone users around the world,” said Daryl “Dogman” Young, co-founder of The Nickels
Group, “As a result of these direct relationships with mobile users, the indies
will be able to command larger royalties from digital music sales in future deals
with major labels.”
“The future of mobile content is made-for-mobile content,” said Simon Buckingham,
CEO of Mobile Steams, “We’re thrilled to collaborate with The Nickels Group on
“NEXXT” the first ever reality mobile series and look forward to watching the
story unfold.”
About Mobile Streams
Mobile Streams is a leading provider of music, comedy, sport and entertainment
content to handsets and other wireless devices, whose mobile expertise and distribution
platform, “Vuesia,” is used globally by some of the world's largest media groups
and mobile phone networks including Vodafone, and 3 in the UK, America Movil,
Movistar & TIM in Latin America, Fido & Rogers in Canada and Dobson in
the US.
“Vuesia” is Mobile Streams’ full service enterprise mobile media management solution.
“Vuesia” facilitates content ingestion, management, delivery, billing and reporting.
The Company creates, licenses and delivers quality content to Mobile Network
Operators (MNOs) and consumers in the form of ringtones, graphics, video clips
and other products. It has developed relationships with both content owners and
MNOs which enable it to act as an intermediary, providing an end-to-end service
encompassing a broad range of elements from content licensing to content production,
account management and channel management.
Mobile Streams has subsidiaries in the US, Argentina, Brazil, Mexico, Chile and
Colombia and has approximately 80 employees.
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