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DUBLIN, Ireland-- March 12, 2006--Research and Markets (http://www.researchandmarkets.com/reports/c34262) has announced the addition of Mobile TV in China: Heading for the Promised
Land to their offering.
Still in their infancy, mobile TV services in China are ready to take flight.
Mobile TV subscribers in China will grow to 94 million by 2009, the high-tech
market research firm forecasts, with 2007 being the year that the services gather
significant momentum.
Telecom operators in China have developed a clear business model for streaming
mobile video services over a 2.5G or 3G network. But unclear regulations need
to be straightened out so responsibilities and value chain positioning can be
settled; otherwise, market development will be inhibited.
This recent report found the following:
-- The Chinese government is pushing for widespread Mobile TV availability for
the 2008 Olympics.
-- We believe that DVB-H is likely to be widely adopted, and that SDMB, TDMB
and MediaFLO each have different market opportunities as well.
-- Attractive applications like MTV and weather ("Snack TV") can be shown within
15 minutes to help users kill time while waiting for transportation.
The report, "Mobile TV in China: Heading for the Promised Land" covers the market
for mobile TV services in China. It analyzes regulatory issues, business models,
and market drivers and barriers. It also includes subscriber forecasts through
2009, and profiles of major players including mobile operators, broadcasters,
mobile TV providers, and handset and chipset vendors.
For more information visit http://www.researchandmarkets.com/reports/c34262
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