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Wi-Fi and Bluetooth Give Consumers Additional Freedom and Flexibility to Download
and Enjoy Digital Content
CAMBRIDGE, England--Feb. 7, 2006-- CSR plc (LSE:CSR) a wireless solutions provider
and leader in Bluetooth technology, and PortalPlayer, Inc. (NASDAQ:PLAY), a leading
supplier of semiconductors, firmware and software for personal media players and
secondary display-enabled notebook computers have joined forces to eliminate the
inconvenience of wires on personal media players by adding Wi-Fi and Bluetooth
connectivity. Through seamless integration between PortalPlayer's PP5022 applications
processor family and CSR's UniFi Wi-Fi chip and BlueCore Bluetooth chip, consumer
electronics and other media device manufacturers will gain a significant time-to-market
advantage in delivering wire-free media players. Wi-Fi will simplify the synchronisation
of media players with a PC as well as opening up entirely new ways to download
and stream content from the Internet. Bluetooth will enable wireless stereo headset
connectivity.
The two firms are running a Wi-Fi technology demonstration at the 3GSM World
Congress 2006 in Barcelona, Spain.
"CSR's UniFi was designed for this type of application. The company worked long
and hard to get both power and coexistence (operating both Wi-Fi and Bluetooth
in a single design) to levels that make these technologies suitable for portable
devices," said Simon Finch, vice president of strategic marketing at CSR. "Working
with PortalPlayer to equip these devices with our power efficient Wi-Fi and Bluetooth
solutions will give consumers more flexibility and more options to enjoy digital
content whenever and wherever they wish."
"Adding Wi-Fi means that the personal media player is no longer a slave to the
PC. Consumers will no longer have to dock their media player to change playlists
or add new songs, photos and videos," said Scott Tandy, vice president of marketing
from PortalPlayer. "We are excited to continue the expansion of our core technology
platforms into new and rapidly growing segments such as wirelessly connected personal
media players."
CSR's UniFi and BlueCore4 technologies
CSR's UniFi-1 Portable is the world's smallest single-chip solution for 802.11a/b/g
and has been designed specifically to minimize coexistence design issues. In addition
to functioning properly in close proximity to a Bluetooth radio, UniFi provides
multi-mode 802.11a/b/ or g operation, extremely low power consumption, and built-in
antenna diversity processing for extended speed and range. CSR's BlueCore4-ROM
implements Bluetooth v2.0+EDR (Enhanced Data Rate). In addition to delivering
data rates up to three times faster than products using previous versions of Bluetooth,
EDR Bluetooth also has a similar effect on power consumption with BlueCore4 powered
products lasting up to 3 times longer.
PortalPlayer's PP5022 Applications Processor and Firmware Development Kit
PortalPlayer personal media player platforms drive many of today's leading digital
audio players. The company's PP5022 system-on-chip utilizes dual 32-bit ARM7 microprocessor
cores and extensive firmware to provide scaleable performance and maximize battery
life for personal media players. This efficient design provides support for today's
leading audio encoders, digital rights management technologies, and multiple I/O
and networking connectivity enhancements. This unique combination of capabilities
gives consumers a feature-rich and easy-to-use digital media experience.
CSR and PortalPlayer both have expertise in delivering an optimum balance between
battery life and performance in personal media players. This proficiency enabled
the two firms to develop a complete semiconductor, firmware and software platform
that will enable device manufacturers to create Wi-Fi and Bluetooth-equipped media
players that enhance the current user experience.
The current generation of portable media players relies on wired headphones and
a cradle, USB or cable connection for synchronizing music from a PC. Adding Wi-Fi
and Bluetooth will enable a wide variety of new usage models and possibly new
content access services. Examples include:
-- Wirelessly synchronising content on a personal media player with a PC
-- Downloading content such as Podcasts directly from the Internet
-- Streaming audio or video content from a PC or the Internet
-- Access the Internet at public Wi-Fi hotspots or in Metro Wi-Fi networks
-- New purchase opportunities in public Wi-Fi-enabled venues
-- Wireless stereo headsets
These technologies can also be used in other types of devices such as the new
Preface-enabled Personal Media Displays (PMD) in notebook computers. In the PMD
environment, always on Wi-Fi connectivity and Bluetooth can be used for a wide
variety of enhanced productivity applications.
PortalPlayer and CSR will be showing reference designs and demonstrating Wi-Fi
connectivity at the 3GSM World Congress next week. The PortalPlayer and CSR platforms
are expected to be available in the second half of 2006.
Editor's Note:
PortalPlayer will be demonstrating its Wi-Fi reference design at 3GSM 2006 in
Fira de Barcelona, Suite HS3.03 Hall 4, level 3, Feb. 13-16. To make an appointment,
please contact Tim Yankey at +1-650-201-8810 or
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
.
CSR will be exhibiting at 3GSM 2006 in Hall 1, stand D72
To make an appointment, contact EML, +44-208 408 8000 or
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About CSR
CSR plc is the leading global provider of Bluetooth technology and has developed
expertise in other single-chip wireless communication standards such as Wi-Fi
(IEEE802.11). CSR offers developed hardware/software solutions for Bluetooth based
around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller.
CSR has now launched its fifth generation BlueCore suite and is in volume manufacture
of its fourth generation BlueCore devices. BlueCore4 supports the Enhanced Data
Rate (EDR) standard, which was ratified at the end of 2004. BlueCore4 remains
the only EDR silicon to be shipping in volume today. In November 2004 CSR launched
UniFi, the first single chip 802.11a/b/g embedded solution specifically targeting
the mobile phone and consumer electronics markets.
BlueCore features in over 50 per cent of all Bluetooth devices shipped and over
60 per cent of all qualified Bluetooth enabled products and modules listed on
the Bluetooth website with industry leaders including Nokia, Dell, Panasonic,
Sharp, Motorola, IBM, Apple, NEC, Toshiba, RIM and Sony using BlueCore devices
in their range of Bluetooth products.
In March 2005, CSR acquired Clarity Technologies Inc., for its Clear Voice Capture
(CVC) technology that enhances the audio performance of any voice-based product
or system. Applications for CVC include wireless headsets, handsets and automotive
hands free systems.
In August 2005, CSR completed the acquisition of UbiNetics' software business,
providing a strong R&D team to accelerate its existing software development
in Bluetooth, Wi-Fi and UWB. The UbiNetics team gives CSR the capacity to extend
its offering to mobile handset customers.
CSR has its headquarters and offices in Cambridge, UK, and offices in Japan,
Korea, Taiwan, China, India, France, Denmark, Sweden and both Texas and Detroit
in the USA.
More information can be found at www.csr.com and the partner web site www.btdesigner.com
More information about Bluetooth technology can be found on the SIG web site
at www.bluetooth.com
About PortalPlayer
PortalPlayer develops semiconductor, firmware and software platforms for portable
multimedia products such as personal media players and secondary display enabled
notebook computers. PortalPlayer products empower consumers to quickly and easily
manage, enjoy and have access to multimedia content and other forms of information.
PortalPlayer is headquartered in San Jose, Calif., with offices in Kirkland, Wash.,
Taipei, Taiwan and Hyderabad, India.
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