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XL 106.7 provides mobile programs to its listeners
Orlando, Florida, February 6, 2006 – Enpocket (www.enpocket.com) today announced that Orlando listeners of WXXL can now text their song requests
with their mobile phones using its technology to power interactive mobile programs.
New features include a Song Request program, where listeners use SMS text messaging
to purchase three song requests for 99 cents. Listeners also receive an SMS notification
15 minutes before each song reminding them to tune in to hear their request.
“We’re thrilled to offer our listeners a new, convenient way to interact with
WXXL,” said Linda Byrd, Market Manger for Clear Channel’s Orlando Radio cluster.
“This text solution ensures that we’re giving our listeners exactly what they
want. It’s intimate technology, a personal way for our listeners to communicate
with our station.”
“Enpocket lets WXXL listeners customize their listening experience no matter
where they are,” said Mike Baker, president and CEO of Enpocket. “Their cell phones
let them turn WXXL into a personal jukebox.”
Future technology through Enpocket will allow WXXL listeners to participate in
“text clubs,” sign up for alerts and promotions, and enter sweepstakes. “There’s
also possibilities for a “DJ Dashboard,” where listeners can use text messaging
to communicate with DJs to respond to ad hoc polls, make requests and answer trivia
questions in our future, added Byrd”
About Clear Channel Radio Orlando
Clear Channel Radio Orlando operates six stations in addition to WXXL-FM. WJRR-FM,
WMGF-FM, WRUM-FM, WTKS-FM, WQTM-AM and WFLF-AM. Clear Channel Radio, the largest
operator of radio stations in the United States, provides advertisers with a coast-to-coast
platform of more than 1200 stations. Broadcasting across all 50 states and the
District of Columbia, Clear Channel programming reaches more than 110 million
listeners every week. Advertisers spend nearly 20% of their radio advertising
dollars with Clear Channel.
About Enpocket
Enpocket is a leading global mobile media company serving organizations seeking
to leverage mobile technology to foster and maintain individual relationships
with consumers. Enpocket creates, delivers and optimizes consumer entertainment
and marketing programs for mobile phones. Our work is differentiated by our proprietary
multi-format delivery engines, advanced analytics solutions and careful attention
to user experience.
Enpocket has created hundreds of successful mobile programs for clients that
include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic,
Siemens, Trinity Mirror, TNT, Chrysalis, Internet Broadcast Systems, Time Out,
Match.com, Pepsi and Nike. Enpocket has offices in Boston, London, and Mumbai.
To learn more see www.enpocket.com. |
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