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CHICAGO and LOS ANGELES, Feb. 2 -- Novarra and Amp'd Mobile today announced that
Novarra's Internet and Web search solution, nWeb(TM), is integrated into all handsets
offered by Amp'd Mobile, the first mobile entertainment company created specifically
to bring next-generation broadband wireless services and applications to young
adults.
Novarra will be showcasing solutions in Barcelona at 3GSM World Congress, booth
D172 hall 1, February 13-16, 2006.
Amp'd subscribers can use all of the World Wide Web such as NFL.com, People,
MySpace, Evite, MSN Hotmail, E! Online, Cars.com, eBay, Monster, FedEx, Accuweather,
Comedy Central, Shutterfly, Amazon, Yahoo!, Google, etc. Phone users automatically
get full Web content from the original site. Novarra software transforms and reduces
Web pages to be fast, easy to view and use on a cell phone. Typical Web activities
like search, blogging, online shopping or dating, email, hobby sites, train schedules
and maps are all available. Novarra's Internet optimization solution is launched
by Amp'd on Kyocera and Motorola handsets running over Verizon's EVDO network.
"We are leading with our multimedia service offering. A core element is the breadth
of choice and personal relevance that is the World Wide Web," according to Chris
Houston, senior vice president of Amp'd Mobile. "We selected the leader in Internet
transformation for their powerful platform that simplified creating and expanding
our Internet offering. Novarra is integrated with Amp'd Live to create our innovative
experience where a user seamlessly listens to a song, reads about the artist,
searches and buys content."
"With an open content strategy, Amp'd is focusing on choice and user experience
to drive results," comments Bruce Simpson, chief operating officer for Novarra.
"Industry data indicates that Internet content is driving data revenue and Amp'd
is positioned to capitalize on this. Our commercial deployments show users tripling
their usage over a six month interval as they discover how much they can do on
their mobile."
Amp'd selected Novarra's turnkey service offering, which is operator-grade and
commercially hosted in Novarra's global data centers for quick and easy deployment
and scalability with service growth. The nWeb service offering provides seamless
integration with operator network, handset testing and validation, portal integration,
and statistics and reports.
Novarra's nWeb version 3.1 deployed by Amp'd provides Web and WAP 2.0 content
support, automatic content adaptation, advanced mobile rendering and usability,
network and content optimization, network acceleration and content filtering for
high-tier and mass-market handsets. The nWeb micro-client is a modular, scalable
Web and WAP 2.0 browser with advanced usability features and integration APIs
for phone functions like UI, audio/video, messaging and gaming. nWeb browser is
commercially supported on Java, BREW(R), Symbian, Palm(R) and other mobile platforms.
About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for youth,
young professionals and early adopters, and the only 3G carrier in the U.S. specifically
targeting youth and young professionals. By leveraging the power of broadband
wireless (EVDO), Amp'd offers traditional services such as voice and text within
a completely fresh user interface designed specifically for the "mobile graduate"
and third-generation (3G) technology. With a myriad of customizable options to
meet each person's individual needs, as well as strategic alliances with top entertainment
properties MTVN and Universal Music Group, Amp'd brings a more relevant, personal
experience to the wireless lifestyle with unique music, video, community, entertainment,
sports and gaming offerings divided into various channels for quick and easy access.
Offered nationwide, more information can be found at http://www.ampd.com/ .
About Novarra
Novarra is a provider of mobile software solutions, with a six year track record
of building and deploying carrier-grade, scalable, high-availability server platforms,
small footprint HTML/WAP micro-clients and full HTML browsers for mobile handsets.
Operators deploy Novarra's Web+Mobility(TM) suite to deliver full Internet services,
search and rich premium mobile portals to popular WAP 2.0 browsers and to Novarra's
nWeb micro-clients for Java and BREW mass-market handsets. Novarra's customers
quickly and easily deployed commercial services generating data uptake, data usage,
and strong consumer acceptance. Open standards solutions provide network acceleration,
content adaptation, network optimization and portal frameworks for local content
and personalization. Advanced content transformation for mobile navigation, speed
and usability includes features like zoom, progressive page management, advanced
windowing, SmartSearch(TM), SmartNav(TM) and Selective Scrolling(TM). Novarra
enables content providers to deliver branded, customizable, rich mobile content
to millions of deployed handsets. Handset manufacturers use Novarra's high performance
full HTML browser providing easy portability and meeting operator requirements,
which is commercially available for Java, C++, BREW(R), Linux, Palm(R) OS platforms.
Novarra, Web+Mobility, nWeb, SmartNav, SmartSearch, Selective Scrolling, Engines
for Wireless Data and Powering the Mobile Generation are trademarks of Novarra,
Inc. All other trademarks are the property of their respective owners. |