NEW YORK -- Crisp Wireless, a leading provider of consumer facing mobile applications, content management, delivery, and commerce solutions, today announced that it has created a new mobile WAP site and provided content management tools to manage the new wireless offering from USATODAY.com, an award-winning news and information Web site. 

The WAP site, located on portals of select U.S. carriers, is also available to mobile users worldwide at wap.usatoday.com.  Users can browse, search and read specially-formatted mobile versions of USATODAY.com stories, columns, and photo galleries, updated on a real-time basis.

      Crisp’s mLogic™ Media platform provides the backbone of the USATODAY.com mobile service, enabling the wide deployment of a service that can be viewed on literally hundreds of types of cell phones by millions of users.  Users can choose from various USATODAY.com content categories, including news, money, sports, life, technology, travel and weather.

            “The wireless media market has matured into an everyday aspect of our lives; people want to view trusted news sources everywhere they go, and now readers can experience a mobile-optimized version of USATODAY.com that leverages our award winning design and ease of use,” said Matt Jones, Director, Mobile Products, USATODAY.com.  “We have been leaders in delivering news and information to mobile users for several years, but the launch of the new USATODAY.com WAP site has required a platform that is robust enough to sustain an audience of potentially millions of mobile users, and now we have it.”

“The killer application for wireless content has been news, and USATODAY.com is the obvious leader in this space.  We are pleased to help deliver a product that we feel should be a win-win for all involved, most specifically the mobile user,” said Boris Fridman, CEO of Crisp Wireless.  “People rely on their mobile devices and their mobile news sources more than ever; these are now essential parts of our being.  The launch of USATODAY.com’s site further enhances their multi-channel relationship with readers and also extends USATODAY.com’s advertising business further into mobile media.”

While mLogic Media enables delivery of mobile content to WAP, BREW and Java devices, the mobile USATODAY.com site is part of an increasing trend toward WAP.  According to M:Metrics, almost half of all mobile phones use WAP 2, the latest version of the technology. 

            Crisp Wireless enables development of revenue-generating mobile portals and downloadable applications for advertising, media, sports, and entertainment clients, including industry-first experiences for music, film, and television clients.  The Crisp Wireless mLogic Media product provides seamless content management and delivery capabilities through a visually powerful, intuitive interface.  The server component of mLogic Media provides subscription and billing functionality, content management, automated image and video formatting as well as advanced user management.

 About Crisp Wireless

Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on the emerging mobile marketplace. Crisp Wireless customers include Getty Images, Playphone, Lime, USATODAY.com and several other category-leading content providers. The mLogic mobile content and commerce solutions and Crisp Wireless’ development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or visit www.crispwireless.com.

About USATODAY.com

 USATODAY.com is an award-winning news and information Web site that is updated 24 hours per day, seven days per week. Each month, millions of unique monthly visitors access USATODAY.com News, Money, Sports, Life, Technology, Weather and Travel sections which combine the best of USA TODAY news and information and the latest breaking news with cutting-edge interactive features, information graphics and multimedia functions including audio, video and live Webcasts. USATODAY.com is owned by Gannett Co., Inc. (NYSE:GCI). For more information, please visit www.usatoday.com.