Company to demonstrate new technology for customizing and enhancing features  and functions of phones already in users' hands

RED BEND SOFTWARE TO PRESENT ITS MARKET-LEADING MOBILE SOFTWARE MANAGEMENT SOLUTIONS AT 3GSM CONFERENCE

WHO: 
Red Bend Software, a leading provider of mobile software management and firmware over-the-air (FOTA) updating technology for mobile phones.

WHAT:   
Red Bend Software will be demonstrating a prototype of a new technology that allows low and mid range mobile phones, as well as smartphones, to be quickly and easily enhanced with new or upgraded core functions.

While users today can update a portion of their phone's user interface and add small applets such as Java games to their phones, the new technology from Red Bend makes it possible to add or update core handset functionality.   For example, the technology could be used to upgrade a phone's browser, add a new messaging client, add support for a new language, or install a new media codec.

Red Bend will be demonstrating its new technology on a software development platform from Texas Instruments.

In addition, Red Bend will be demonstrating the latest version of its market-leading FOTA technology.  This vCurrent Mobile technology will be shown running on devices from BenQ-Siemens, Nokia and Sony Ericsson.

Red Bend's executive team, including CEO Yoram Salinger, will be on-site and available for comment.

WHERE: 
3GSM World Congress   Barcelona, Spain
Hospitality Suite 27 in the Gallery surrounding the Courtyard http://www.3gsmworldcongress.com

Texas Instruments in Stand B-14 and B-15

WHEN: February 13 -16, 2006

WHY: 
As mobile devices continue to become more complex, mobile phone users, handset manufacturers, software developers, and network operators require cost-effective solutions to upgrade and customize phones already in users' hands. 

Red Bend's solutions can benefit the entire mobile phone industry:
Users gain immediate access to new and updated handset features.  They can also enjoy more choice and flexibility in customizing the phone to meet their particular needs.
Mobile software developers can offer new and updated firmware level applications and components to phones already in the hands of users.  They no longer need to wait for new handsets to be shipped to deliver the latest features to the market. The delivery time for new software is reduced from 30   42 months to 3-9 months.
The technology benefits handset manufacturers by making it easier to rollout new or updated features after a model has left the factory. 
Mobile network operators benefit from new revenue opportunities to sell feature updates and enable new services to the installed base of users.  They could also realize greater customer loyalty and lower churn.

About Red Bend Software
Red Bend Software helps mobile phone manufacturers and network operators accelerate the adoption of new services and features, respond rapidly to customer problems and reduce support costs through mobile software management solutions. BenQ (formerly Siemens Mobile), LG Electronics, Sharp, Sony Ericsson, and other large handset manufacturers use Red Bend's firmware over-the-air (FOTA) technology to quickly and reliably deliver compact firmware updates to mobile phones already in the hands of users. Founded in 1999, Red Bend Software is a privately held, venture capital-financed company with corporate headquarters near Boston, Massachusetts and offices in China, Israel, Japan, and the U.K. More information about Red Bend Software is available at www.redbend.com.