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Cambridge UK, January 25th 2006: m-spatial, the market leader in mobile local
search, today announces that its MapWay Local Search, Maps and Directions services
are now live on O2 i-modeT in the UK.
Specifically optimised for mobile handsets and featuring a unique 'assisted browsing'
capability that eliminates unnecessary keypad strokes, the MapWay services enable
i-mode users to rapidly access information about almost 2.2 million businesses
and amenities in the UK. The MapWay 'What's Nearby' local search service presents
the user with a map of the local area, and allows them to rapidly 'discover' the
business they need via a location-sensitive menu of relevant businesses and amenities.
Hugh Griffiths, Head of Data Products for O2 UK said; "There is proven demand
for i-mode users to be able to search for information about businesses and amenities
in both familiar and unfamiliar areas. We believe m-spatial's 'made for mobile'
approach to local search and maps and directions provides one of the best experiences
available today and we are delighted to make the MapWay services available to
our UK i-mode customers."
Andy Walker, m-spatial CEO said "i-mode users are consumers highly motivated
to use their mobile phones for new tasks such as mobile local search. However,
this need cannot be satisfied by the traditional internet 'text box based' approach
to local search, or traditional static menu based 'find my nearest' services.
MapWay services encompass the proven i-mode principles of quick and simple access
to compelling information which is critical for the success of consumer facing
services."
Placed in the 'travel and information' sections of the i-mode menu, the MapWay
services offer 'made for mobile' maps and directions showing the location of any
address in the UK, in addition to the 'what's nearby' local search functionality.
Users pay £1.99 per month to subscribe.
MapWay Local Search is a standalone application and content package underpinned
by m-spatial's powerful new Local Search and Discovery Engine (LSDE)
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