If there was any doubt about how seriously Nokia takes enterprise mobility the
introduction of the Nokia Eseries should have dispelled it. Richard Bloor caught
up with Bob Brace, VP Mobile Solutions at Nokia, just prior to the announcement
of the planned Intellisync purchase.
Nokia's current mantra is "life goes mobile". For Bob Brace,
VP Mobile Solutions at Nokia this means "work goes mobile". "It is our intention
to be the leading supplier of mobile technology to enterprises," says Bob. "We
want Nokia devices to be the mobile device of choice within the enterprise. For
the executive, the manager, and every other mobile worker; we want our mobile
devices to be the ones people use for business applications."
To achieve this, Nokia's strategy is about more than just the device the enterprise
user holds in their hand. Nokia directly, and through a number of key partners,
provides both the middleware and back end tools needed to integrate all the components
of a mobile solution. "This is exactly why Nokia created the enterprise solutions
division," says Bob. "To provide the capabilities to handle all the requirement
of enterprise mobility, not just supply the mobile devices."
This portfolio is an impressive role call of key enterprise solutions providers:
Cisco can provide VPN gateway solutions, alongside Nokia's own; Symantec, F-Secure
or Kaspersky can provide anti-virus applications; Safeboot and Pointsec can provide
encryption; email solutions are available from Blackberry, Visto or Goodlink amongst
others and Microsoft Exchange can be supported too, in addition to Nokia Business
Center; there are partnerships with Oracle and IBM while Cisco, Avaya and OnRelay
can provide integration with non-cellular voice solutions.
While Nokia has always had a portfolio of devices designed for the enterprise,
the Nokia Eseries represents something of a departure. Rather than simply being
a Nokia device that can be used in the enterprise, these new devices are unashamedly
enterprise orientated. "With the Nokia Eseries we have created a device framework
for all of the requirements an enterprise will have for mobile devices," says
Bob. The Nokia E61 is geared towards email or data applications, while the Nokia
E60 represents the other extreme, primarily voice with the ability to read email,
view attachments and reply using predictive text. The middle ground is occupied
by the Nokia E70, a traditional phone device but with improved text entry capabilities
from the fold out full keyboard.
Cameras have often been identified as a potential issue for enterprises adopting
smartphones. Bob notes that for some users, such as those in insurance, public
housing, or field maintenance, it is becoming an essential tool. "With the Nokia
Eseries we address a range of different requirements," says Bob. "For the typical
user of the Nokia E60 or E61 we simply have not identified a need for a camera,
rather than there being any true enterprise resistance to camera phones."
All the current Nokia Eseries devices are based on S60 3rd Edition and for good
reason. The additional security and device management features are key elements
that Bob feels address enterprise requirements in smartphone technology. However,
S60 3rd Edition does place some extra requirements on enterprise applications.
To achieve a warning free installation an application needs to be Symbian Signed.
Could this actually create an obstacle to bespoke enterprise applications?
"I think it is unlikely," says Bob. "Most organizations either use a third party
to create their applications or they have large development organizations of their
own. These organizations will be large enough to go though the certification process
and not worry about it."
Verification does not stop an enterprise implementing fully functional C++ applications.
It just makes the installation process a little more complicated, with users potentially
having to provide authorization for an application on installation to access features
like the calendar or network access.
One way to avoid the Symbian Signed issue it to use Java - although that just
changes the nature of the verification required to Java Verified. So how are enterprises
going to deploy these applications; which is most important Java or native Symbian
C++? "Native C++ is important, there again Java can provide many of the same features,"
says Bob. "If you look at what we have done with the Nokia Business Center, the
device client is implemented in Java MIDP2. So it works on any of our MIDP2 devices,
but it can also work on Windows Mobile and Sony Ericsson's Symbian OS devices."
Bob notes that the choice is a trade off between the wider deployment Java offers
and the power and performance of a native C++ application.
This raises another issue often sighted with enterprise deployment, the ability
of the user to install an application themselves. "New device management tools
mean that enterprises can now control the applications on its devices," explains
Bob. "Management tools provide the enterprise with the ability manage applications
on the device much like the tools available to the PC world. Several third party
solutions can lockdown and install applications remotely. This capability exists
for current devices, not just S60 3rd Edition. However, S60 3rd Edition does give
the organization a lot more control."
So with this change in device focus is Nokia also shifting its channels? "The
channel for these new devices will be Nokia to channel to customer," explains
Bob. "I expect a good portion of this to be through operators' B to B organizations.
However, we also expect activity through systems integrators and IT reseller,
although these will most likely be linked to an operator to provide the airtime
contracts. I also think we will see new channels developing, such as MVNOs who
focus on the enterprise environment."
While supporting enterprise data applications is part of Nokia's strategy, as
is quite clear from its roster of partners, it is equally true that the key applications
in the short term are not pure data, rather they are voice and email.
Microsoft is often projected as the big player in this arena, at least regarding
fixed mail services, with its Exchange product. With the release of Active Sync
for Exchange Server Microsoft appear to be moving into the mobile space too. So
how much of a threat does Bob see Microsoft as? Bob points out that Microsoft
have around a 35% market share in the corporate email market. IDC estimates that
the total market is approximately 650 million corporate inboxes, which leave a
lot of room for other solutions. "According to Gartner currently about 1% of inboxes
are mobilized, by 2008 that might increases to 30%," says Bob. "With our devices
and Nokia Business Center we think we can increase that to much more than 30%
penetration during the same timeframe." Bob, while not dismissing Windows Mobile
devices does not see them as a significant threat. "The primary enterprise requirement
is still voice," says Bob. "Our range of devices, whether that be Series 40 or
S60 devices offer the enterprise the ability to deploy the right device to each
employee. We recognize that different devices will be used in enterprises, in
different ways; one size does not fit all."
Bob also points out the Nokia's device portfolio extends beyond phones. He mentions
the Nokia digital pen. This device is connected via Bluetooth to phone and can
then communicated back to an enterprise system using GPRS or 3G. "With this technology
a user can capture handwriting on something like a rental car return form that
is passed back to a server which converts the handwriting into text and can store
the form in a business system," says Bob. This is a typical advanced application
of mobile technology where a smartphone is not an essential part of the system.
Advances in voice technology are also opening up new opportunities for enterprises
and driving continued demand for this "basic" mobile service. "Enterprise voice
is morphing," says Bob. "We are seeing greater integration within enterprise of
fixed and mobile voice," says Bob. "Technologies like WLAN are also making it
possible to offer business cost effective ways to untether the phone from an employee's
desk." Voice is also merging with text communications. Nokia Business Center already
offers a degree of voice integration with email and other messaging. "With Nokia
Business Center enterprises don't need a third party network operation centre,"
says Bob. "Combined with the relatively low cost server and client software it
really does start to change the dynamics of enterprise communications."
While voice and email is currently the big ticket item it does not mean things
are not progressing in data applications. Bob give the example of Electrolux.
It has deployed the Nokia 9300 smartphones and Nokia 9500 Communicators so that
its engineers can pick up and report on service call outs in the field. "Anywhere
you have a large field force, whether that is sales, service or customer engineers,
connecting those peoples diverse geographical environment back to head office
systems in real time is becoming increasingly important," says Bob. "Enterprise
users have these devices for messaging and voice, it is a natural progression
to connect to other backend applications. Organizations that are connected on-line
have a competitive advantage and are able to deploy new solutions much more effectively.
Mobility this is not something that might happen, it is inevitable."
2006 will be an interesting year. As Nokia Eseries devices start to roll out,
and more are undoubtedly announced, it could be the watershed in Nokia's ambitions
to integrate enterprise mobility around Nokia devices and solutions. While many
believe Microsoft have the enterprise sector sown up, it is clear that, particularly
in Europe, there is something of an antithesis toward it as a supplier. With 3G
becoming more of a reality and Symbian OS gaining additional security and manageability
credential next year could see the start of a true shift in the technology enterprises
use to do business.
For more information on Nokia solutions for the enterprise visit www.nokia.com/business. |