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BOSTON-- Oct. 25, 2005-- Q3 Shipments Set a New Record at 209 Million Units
According to the latest research from Strategy Analytics, global mobile phone
shipments grew 25 percent year-over-year, to reach a record 209 million units
during Q3 2005. In contrast, worldwide industry ASPs (Average Selling Price) fell
11 percent annually during the quarter. Motorola reached its highest share position
since 1999, while Sony Ericsson achieved its best performance since 2001.
Neil Mawston, Associate Director of the Wireless Device Strategies (WDS) service
at Strategy Analytics, said, "A record 209 million mobile phones were shipped
worldwide in Q3 2005. Following 566 million units during the first 9 months of
the year, we expect the full-year total to surpass the 800 million level for the
first time ever. Q4 will be yet another record quarter and the cell phone market
is on track for $120 billion in total annual wholesale revenues by the end of
this year."
Chris Ambrosio, Director of the Strategy Analytics Wireless Device Strategies
(WDS) service, added, "In stark contrast to the 25 per cent upward growth in shipment
volumes, global wholesale handset ASPs declined 11 percent year-over-year, to
reach $146 during the third quarter of 2005. These intense pricing and profit
pressures within the mobile phone industry are going to cause consolidation-pressure
to reach critical mass among smaller vendors, such as Ningbo Bird and Panasonic,
who will struggle to maintain increasingly expensive development efforts in either
low-cost phones or feature-rich 3G handsets through the next several years."
Other findings from Strategy Analytics' Q3 2005 Global Handset Market Share Update
include:
-- Motorola achieved a 19 percent global market share during Q3 2005, representing
its highest position since 1999;
-- Sony Ericsson rose to almost 7 percent market share during Q3 2005, achieving
its highest rating since their merger was announced in 2001.
Global Mobile Phone Shipments: Top 5 in Q3 2005
Global Shipments ( Millions ) Q3 2004 Q3 2005
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Nokia 51.4 66.6
Motorola 23.3 38.7
Samsung 22.7 26.8
LG 11.8 15.5
Sony Ericsson 10.7 13.8
Others 47.6 47.6
Total 167.5 209.0
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Global Share Q3 2004 Q3 2005
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Nokia 30.7% 31.9%
Motorola 13.9% 18.5%
Samsung 13.6% 12.8%
LG 7.0% 7.4%
Sony Ericsson 6.4% 6.6%
Others 28.4% 22.8%
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Total 100.0% 100.0%
==================================================================
Total Annual Global Shipment ASP ( US$ ) 163 146
Source: Strategy Analytics
About Strategy Analytics
Strategy Analytics, Inc., a global research and consulting firm, provides timely
insights and strategic business solutions to companies operating at the convergence
of information, communications and entertainment technologies. With worldwide
headquarters in Newton, MA, and principal offices in England, France and Germany,
Strategy Analytics focuses on market opportunities and challenges in the areas
of Automotive Electronics, Broadband, Telematics, Wireless Strategies and Enabling
Technologies. For more information, see www.strategyanalytics.com. |
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