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PORT WASHINGTON, N.Y.-- Oct. 26, 2005--According to The NPD Group, the leader
in market information for the wireless industry, mobile phone sales to consumers
in the U.S. reached 31.6 million units in the third quarter of 2005.
This number represents solid incremental growth of seven percent from the second
quarter 2005 sales volume of 29.6 million units and an increase of more than 30
percent compared to sales during the same period in 2004. NPD estimates total
third quarter 2005 consumer sales of slightly more than $2 billion.
"The handset market was very robust in the third quarter," said Neil Strother,
research director for mobile devices at The NPD Group. "These numbers reflect
strong replacement demand among consumers, coupled with more limited growth from
new subscribers."
According to NPD's Mobile Phone Track, Motorola continued its leadership in the
U.S. market during the third quarter, boasting three of the top five best-selling
models, including its popular RAZR device at Cingular Wireless and T-Mobile. During
the third quarter, Motorola's demonstrated strength was due in part to a significant
gain in share within the Verizon Wireless handset portfolio. The battle continues
to be intense among LG, Nokia, and Samsung for the number two market position.
NPD reports that manufacturers' third quarter 2005 unit sales and market shares
were as follows:
Company 3Q 2005 3Q 2005
Unit Sales Market Share
(in thousands)
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Motorola 9,458 30%
LG 5,077 16%
Nokia 5,032 16%
Samsung 4,883 16%
Sanyo 1,522 5%
Kyocera 1,378 4%
Sony Ericsson 1,150 4%
UTStarcom/Audiovox 952 3%
Siemens/BenQ 506 2%
Others 1,625 5%
Total 31,583 100%
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The top-selling handset models during third quarter 2005 were the following:
Rank Manufacturer Model
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1 Motorola RAZR V3
2 Nokia 6010
3 Motorola V551
4 LG VX6100
5 Motorola V180
In the GSM market, Motorola had the leading share with 39 percent, followed by
Nokia with 22 percent and Samsung with 14 percent. During third quarter, LG was
the leader in CDMA handsets with a 27 percent market share, with Samsung and Motorola
tied in second place at 18 percent.
Methodology: The NPD Group's Mobile Phone Track information service compiles
and analyzes mobile device sales data based on more than 150,000 completed online
consumer research surveys each month. Surveys are based on a nationally-balanced
and demographically-representative sample, and results are projected to represent
the entire population of U.S. consumers.
About The NPD Group, Inc.
Since 1967 The NPD Group has provided reliable and comprehensive consumer and
retail information for a wide range of industries. Today more than 1,400 manufacturers
and retailers rely on NPD to help them better understand their customers, product
categories, distribution channels and competition in order to help guide their
business. Information from The NPD Group is available for the following major
vertical sectors: apparel, appliances, automotive, beauty, consumer electronics,
food and beverage, foodservice, footwear, home improvement, housewares, imaging,
information technology, music, software, travel, toys, video games, and wireless.
For more information visit www.npd.com |