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SANTA ANA, Calif., Oct. 10 -- SRS Labs, Inc. (NASDAQ:SRSL) , one of the world's
leading providers of audio technology solutions, announced today that the company
is unveiling its plans to release a specialized version of its SRS WOW XT stereo
and bass audio enhancement suite WOW XT(TM) for Symbian OS-based handsets using
Texas Instrument Incorporated's (TI's) OMAP(TM) 2 platform at the upcoming Smartphone
Show at the Excel Centre, in London, from Oct. 11 - 13, 2005.
Working with the TI Ecosystem team, SRS has developed this
mobile solution to deliver an advanced audio enhancement implementation. This
low-level, tightly integrated solution reduces time to market for OEMs and delivers
superior sound quality and features to TI OMAP processor based handsets running
Symbian OS.
"As music, gaming and video applications for mobile phones continue to grow,
sound quality features are increasingly important for the best user experience,"
said Markus Tremmel, worldwide manager of TI's Cellular Systems Ecosystem. "With
the extended features in SRS WOW XT on the OMAP Platform, TI is able to deliver
a new level of enhanced audio experience for consumers."
SRS is licensing this new solution for SRS WOW XT directly to handset makers
to enhance the sound quality of all music, DVB-H, and video played over the handset's
small speaker(s), earphones and handset accessories (such as connected speaker
/ cradles).
"By working with TI's wireless team, SRS Labs has implemented a tightly integrated
software solution with the flexibility to deliver the best possible sound quality
over any and all of the speakers, earphones and accessories associated with the
handset," said Joanna Skrdlant, senior director of emerging markets and platform
development for SRS Labs. "TI's OMAP processors have been a key platform in our
mobile entertainment strategy and it is exciting to work with TI to deliver next
generation audio enhancements to customers of the TI OMAP 2 platform."
SRS WOW XT is a valuable audio enhancement suite that provides award-winning
3D stereo and bass enhancement that overcomes the physical limitations of the
small speaker drivers found in wireless phones. It is the only fully customizable
solution that delivers world-class patented stereo and bass enhancement and utility
applications all in one package. For mobile phone makers, WOW XT can dramatically
improve a new wireless subscriber's first impression when initially trying a mobile
entertainment application, making good sound quality a must-have in the eyes of
service providers.
Technologies included in the SRS WOW XT solution:
SRS 3D(R): The industry's most immersive 3D stereo for one or two
small-sized speakers or earphones, with notable extreme "width" for
stereo speaker-enabled handsets.
FOCUS(R): Elevates the sound image from within the handset's tiny
speakers, providing a clearer, larger sound image up and out of the
handset itself. Also provides clarity to vocals and high frequencies.
TruBass(R): An industry-leading psychoacoustic bass enhancement
technology that improves the perception of bass frequencies from speakers
and headphones that, under normal conditions, could not produce these
frequencies due to the inherent low frequency cut off and driver size
limitation.
To meet with an SRS Labs representative at The Smartphone Show in London, please
contact Alan Kraemer at 714-746-5635 or email him at
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
. For information about licensing SRS technologies, call (949) 442-1070 or email
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.
About SRS Labs, Inc.
SRS Labs is a recognized leader in the advancement of audio and voice technology.
The company works with the world's top manufacturers to provide a richer entertainment
experience through patented sound techniques. SRS Labs' technologies can be heard
through products ranging from televisions, LCD and plasma monitors, cell phones,
MP3 players, car audio systems, and notebook and desktop computers. The company
also offers hardware and software tools to professionals and consumers for the
creation, production and broadcast of content featuring SRS Labs' technologies.
Valence Technologies Limited, a Hong-Kong based subsidiary of SRS Labs, is a semiconductor
company that designs and sells custom ASICs and standard ICs to leading manufacturers
worldwide. Based in Santa Ana, Calif., the company also has licensing representation
in Hong Kong, Japan, Europe, and Korea. For more information about SRS Labs, Inc.
please visit www.srslabs.com. The information on the aforementioned website is not incorporated by reference
into this press release.
WOW XT, SRS 3D, FOCUS, TruBass, and the SRS logo are all registered trademarks
of SRS Labs. OMAP is a trademark of Texas Instruments. All other trademarks are
the property of their respective owners. |