* 201 million mobile gamblers by 2010

* Asia-Pacific and Europe to lead the way
* Lotteries set to be most popular form of mobile gambling
* Social responsibility will be a crucial issue

The market for mobile gambling content is predicted to rise from
US$1.2bn of annual revenues in 2005 to US$7.6bn by 2010, by
which time there will be more than 200 million consumers gambling
using their mobiles, according to Informa Telecoms & Media's new report,
Mobile Gambling. However, to reach this goal, operators and the companies
who run mobile gambling services will have to negotiate legislative,
technological and cultural hurdles.

"Mobile gambling is already generating significant revenues, but there
is room for sharp growth in the years ahead," says Stuart Dredge, the report's author. "Operators recognise that there is a strong demand
for mobile gambling services, and there is no shortage of companies
looking to provide them. However, the industry must keep in mind its responsibilities to tackle underage and problem gambling."

The report examines the three key types of mobile gambling:
sports betting, lotteries and casino-gaming. Lotteries are set
to be the most popular form of mobile gambling in the next five years,
because they support the widest range of handsets. Casino gaming will be
popular, particularly as internet casinos migrate their games to mobile.
Sports betting will be a niche sector by comparison, although bookmakers
have been keen to launch mobile applications for their customers
to bet on the move.

Europe is likely to remain the largest market for mobile gambling,
generating US$3.2bn of annual revenues by 2010. However, it will be closely followed by Asia-Pacific, which is forecast to generate
US$2.7bn by 2010. North America is the great unknown, as the
size of the market there depends first on mobile gambling being
legalized in the U.S., and then on which restrictions are then
placed upon it. Nevertheless, the report predicts US$979 million
of annual revenues for the region by 2010.

The report also examines issues of social responsibility,
focusing on the need for operators and service-providers to ensure
that underage consumers cannot gamble on their mobiles, and that potential problem-gamblers are effectively monitored and provided with any necessary advice and support. The implementation of
cross-operator codes of conduct, as has been seen in the UK,
will be an important step forward in this regard.

About Mobile Gambling

Mobile Gambling provides an overview of current activity and trends
in the mobile gambling market, as well as market forecasts
to 2010 for the different sectors.

For more information please visit www.telecoms.com/mobilegambling