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NEW YORK--July 14, 2005--Wanna hook up? Gameloft, a leading developer and publisher
of games for mobile phones, has hit the dating scene full on with the launch of
a new interactive game, Love Triangle: Dating Challenge.
The game puts you in the lead role of a fun romantic comedy customized for your
mobile gaming pleasure.
With a witty off beat humor, Love Triangle: Dating Challenge tests your relationship
skills by pushing you to score with the man of your dreams, who happens to be
your best friend's boyfriend! Erica, the main protagonist, is smart and pretty
with a clever wit, but socially challenged. Her best friend Kiki is a beautiful
trust fund baby whose fixation on herself sometimes overshadows her big heart.
In the middle of it all is Lucas, a sweet, but clueless stud that relies on his
rugged good looks to get by. Playing the role of Erica, the objective is to charm
Lucas into dropping Kiki and make him realize Erica is his true soulmate.
"Love Triangle: Dating Challenge is a unique and fun game because it's a tongue-in-cheek
take on all the dating dilemmas," said Michel Guillemot, president and CEO, Gameloft.
"It's a light hearted female-friendly game and its appeal lies in the simple,
but highly addictive gameplay where funny one-liners make or break the dating
situation."
According to a study by Telephia, a research organization providing integrated
analysis to the mobile communications industry, female mobile gamers accounted
for 60% of mobile game purchases in the US between February and April of 2005.
"It's clear that female mobile gamers claim a significant portion of the purchasing
power," said Guillemot. "By developing games such as Love Triangle: Dating Challenge,
Gameloft continues to define and reach our audience in way that is appealing to
them."
Love Triangle: Dating Challenge is now available. Check with carriers for availability.
About Gameloft
Gameloft is a leading international developer and publisher of video games for
mobile phones. Established in 1999, it has emerged as one of the top innovators
in its field. The company creates games for mobile handsets equipped with Java,
Brew or Symbian technology. The total number of mobile handsets with this technology
is anticipated to exceed one billion units in 2007.
Partnership agreements with leading licensors and sports personalities such as
Ubisoft Entertainment, Universal Pictures, Viacom, FifPro, Lamborghini, FHM, Vans,
Derek Jeter, Vijay Singh and Geoff Rowley allow Gameloft to form strong relationships
with international brands. In addition to the partnerships, Gameloft owns and
operates titles such as Block Breaker Deluxe, Asphalt: Urban GT, New York Nights
and Siberian Strike.
Through agreements with major telephone wireless carriers, handset manufacturers,
specialized distributors and its online shop, Gameloft has a distribution network
in over 65 countries.
Gameloft has worldwide offices in New York, San Francisco, Montreal, Buenos Aires,
Paris, London, Dusseldorf, Milan, Barcelona, Beijing, Tokyo, Hong Kong and Seoul.
Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters:
GLFT.PA)
For more information visit www.gameloft.com |
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