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N-Gage Campaigns Win Cyber Lions at Cannes International Advertising Festival 2005 |
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Written by Nokia
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Thursday, 30 June 2005 |
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Espoo, Finland - N-Gage online marketing has brought home the hardware. As a
finalist for a record four nominations, the successful N-Gage online marketing
campaigns won two Cyber Lions last week in Cannes.
The fresh N-Gage advertising, which was a collaboration between Nokia and different
advertising agencies, was honored with nominations for the Pathway to Glory 'hand
grenade' and the ONE mobile multiplayer game campaigns. The Virtua Tennis and
Snakes campaigns both won Bronze Cyber Lions.
The annual festival in Cannes is the most prestigious of its kind. Over 8,000
advertising industry figures from 75 different countries meet to review and celebrate
the year's most successful and creative marketing campaigns and advertisements.
Being nominated for four of these reputable awards and winning two has thrilled
everyone who has put so much effort into the N-Gage advertising campaigns.
"In addition to being absolutely hilarious, the Snakes campaign has many interesting
viral elements and has helped to drive traffic to both N-Gage.com and the N-Gage
Arena." said Jussi Solja, N-Gage On-Line Marketing Manager, Nokia. "Like all of
our campaigns, it uses creative, fun - sometimes even wacky - ideas to really
attract and entertain the consumer."
"Four finalists in the Cannes Cyber Lions and two Bronze Lions are something
of which we can be proud", Jussi Nevanlinna, Director, Product Marketing, Games
Business Program, Nokia. "It requires great skill and competence from our marketing
staff to find the right vendor and to manage the creative output."
To find out more about the award-winning N-Gage marketing campaigns, please visit
the following web sites:
www.snakesoutbreak.com
www.n-gage.com/one/
www.pathwaytoglory.com
About N-Gage
The N-Gage game deck is an innovative mobile device that is creating an entirely
new market for the games industry. Built for active gamers, the N-Gage platform
is the first mobile and connected game deck to feature online high-quality 3D
multiplayer gameplay over Bluetooth wireless technology and GPRS. The N-Gage device
also offers unique online games services as well as a comprehensive and growing
games catalogue from the leading game publishers. Nokia is the world leader in
mobile communications. Nokia and N-Gage are trademarks or registered trademarks
of Nokia Corporation. |
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