Many would argue that mobile handsets will not have an impact on the iPod's market
share. After all, camera phones did not suddenly destroy the digital camera business
(according to Informa Telecoms and Media). MOBILE MUSIC (third edition), a new
report by Informa Telecoms & Media, finds that MP3-enabled phones will not
seriously damage the digital music player market in the immediate future. But
what about in the long run?
The numbers may be compelling but isn't it a bit hard to believe that camera
phones have not impacted the sales of digital cameras? I'm not sure about the
respondents of this particular survey but I know that I would likely be a bit
reluctant to purchase a digital camera after I had recently shelled out some $300
for a spanky new cell phone equipped with a 2 mega pixel camera!
So what about music? Granted, a typical mega-pixel camera phone cannot hold a
candle to a 6 mega pixel digital camera, however, can the same rules apply to
the mobile music industry? Digital images are much easier to qualify and critique...
simply hit the print button and compare your pictures and the answer will be obvious.
But what about the quality of music? Granted, the i-pod has fantastic sound, however,
once devices like the new Nokia N91 (aka. Mobile Jukebox) start shipping I would
have to think that the typical consumer may rethink her logic and purchasing decisions.
This "first generation" music focused smart phone will sport enough memory to
accommodate some 3,000 digital soundtracks.... oh, did I mention that the N91
is also equipped with a 2 mega pixel camera as well! Savvy users will also likely
be interested in the complementary Nokia Music Stand which enables users to listen
to a mobile's FM Radio or MP3s through high-quality speakers, ideally suited for
home or office use.
I recently had a discussion with Lee Epting, VP of Forum Nokia. Lee shared her
admiration for the i-pod, however, as she discussed the benefits of a converged
device like the N91 it became clear that this device will in fact have an impact.
Is Apple shaking in their boots? Likely no, however, I guarantee they will take
notice.
To realize the full impact that the N-91 will have you need to look at the whole
package. N-91 is based on Series 60 3rd edition, the N-Series lineup will be some
of the first Nokia devices to ship to the consumer that will the latest OS. Factor
in Preminet, recall Preminet was announced in October 2004. When devices like
the N-91 ship bundled with the Preminet catalog users will have immediate access
to a purchasing client putting application, games, music, etc. at the fingertips
of users, lets see the i-pod do that! Note, Epting tells us that the N70 will
be the first device to ship with the Preminet Catalog, what's exciting to her
is that "it's putting it all together in one package." The latest Nokia devices
to ship (like the 6680) come with a catalog that features access to content from
Handango and Jamba.
Recall the Preminet catalog enables carriers to provide a custom e-commerce experience.
When a user powers up his new device the catalog will be populated with content
as determined by the carrier. This will provide the user with content that has
been selected specially for his geographic region, supporting his particular device
and most important, accessible via OTA download. In a somewhat related move,
it's of interest that Ericsson has recently inked a deal with music sharing giant
Napster. According to The Register, the new service will carry the Napster brand
and essentially amounts to an upgrade to Ericsson's existing music service.
Clearly, the mobile industry is chasing the music market and the rewards are
potentially huge! |