Company Provides Mobile Games and Entertainment For 3 in Austria, Italy, and Hong Kong

Oslo, Norway—May 18th, 2004—The Mobile Media Company, the personal broadcaster, (www.MobileMedia.com) today announced the expansion of its relationship with mobile operator ‘3’ with the launch of a portfolio of mobile games and entertainment services for 3’s customers in Austria (www.drei.at).

Already partnered with 3 in Italy (www.tre.it) and Hong Kong (www.three.com.hk), Mobile Media provides 3 a range of mobile entertainment services, including a dedicated ‘Games Arena’ platform in Italy which remains within the top five best performing services on the operator’s deck.

Mobile Media is focused on generating high volumes of premium rate mobile transactions from the global distribution of mobile and interactive content. In the past two years, Mobile Media has gained tier-one position in mature as well as emerging mobile markets in Europe, Asia Pacific, and North America.

The company has closely cooperated with 3 in Italy, Hong Kong, and Austria to create one of the largest collections of 3G-enabled games available, and one of the most popular services on the 3 portal. 3 is the largest 3G Network operator in Europe.
 
“Game Arena is one of the most popular services on our portal, and has been driving good traffic volumes from the start,” says Tiziano Tonti, Games Marketing Manager at 3 Italy. “The Service allows us to complete an already broad offering of services for our 3G customers by adding over 100 games from Mobile Media. The Mobile Media team has done a fantastic job creating and managing the Game Arena, and they have now become our preferred provider of games.”

Fabian Seydewitz, Commercial Development Manager, Hutchison 3G Austria GmbH agrees. “The addition of Mobile Media’s games portfolio to our mobile entertainment offering is going to be a real subscription driver. The response to the service in Italy is a great endorsement to the games themselves and how well they have been made and marketed.”

“The increasing popularity of our games has been very rewarding for us,” says Jan Tore Klepp, Executive Vice President and General Manager of Entertainment for The Mobile Media Company. “Since our launch in Italy last May, we have seen an incredibly strong month-on-month growth, while reaching a substantial portion of the subscriber base. This proves that our mobile games are reaching the right people—the mobile gaming community—and, to a great extent, the general mobile subscriber. The popularity of the service also proves the power of combining compelling content with innovative marketing, while delivering a great user experience.”
 
Mobile Media’s managed service approach enables rapid time to market of its products and services, with operator-friendly business models that require minimal upfront investment by its distribution partners. The company also provides guaranteed access to tested quality mobile entertainment from its extensive catalogue.