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Amp'd Mobile Working with Industry Leaders Including Gameloft, Bandai, JAMDAT
and InfoSpace to Offer 3G Optimized Wireless Games
LOS ANGELES-- May 18, 2005--Amp'd Mobile, the first fully integrated 3G mobile
entertainment company for youth/young adults, announced today at E3 Expo the creation
of its mobile gaming category and distribution deals with 16 of the industry's
leading mobile game developers to offer the best in 3D and multiplayer wireless
games when the company launches later this year.
Amp'd customers will be able to scroll through the intuitive and proprietary
Amp'd Live user interface (UI) to find the game "category on handsets and purchase
games over the air quickly and easily from various branded and original gaming
channels on their Amp'd Mobile broadband EV-DO (Evolution-Data Optimized) handsets.
Amp'd will be working with leading companies including Gameloft, Bandai, JAMDAT,
InfoSpace and more to offer 3G-optimized games to their customers. Gaming fans
will also be able to access games via various content areas on the UI, e.g. if
a member indicates that he's a snowboard enthusiast, there will be an opportunity
to check out the Snowboarder channel and play the Snowboarder 3D featuring Travis
Rice video game, as well as download Snowboarder branded video clips, wallpapers,
screensavers, ringtones, ringback tones and more from the Amp'd UI.
Amp'd Mobile's mobile game partners include:
- Airborne Entertainment - Gameloft - Ninja Mobile
- AirG - InfoSpace - Sennari Entertainment
- Bandai - iPlay - Sorrent
- Brickhouse Mobile - JAMDAT - Superscape
- Digital Chocolate - Jumbuck - TCS
Entertainment - Vindigo
"The concept behind Amp'd Mobile content delivery is to create programming categories,
similar to other media companies, and to let consumers scroll through and change
channels similar to their television, to showcase 3G content in a new way," said
Peter Adderton, CEO and founder, Amp'd Mobile. "We will be offering only the best
in wireless gaming -- multi-dimensional and multi-player gaming never seen before
on a mobile device. We're not interested in simply having a catalog of games to
choose from -- we reached out to the leaders in this industry, developers who
want to maximize the potential of wireless gaming, to help us leverage the 3G
broadband network and new handset technology and deliver 'console-like' gameplay
for the first time."
Amp'd will be providing the most-wanted wireless games for its 18-35-year-old
target audience. Everything from action sports, football, basketball, shooter,
action-adventure, and more, gamers will be able to pull up some gaming excitement
on their phones whether they're sitting in an airport, waiting for a class to
start or taking a break from work.
Some highlights of Amp'd Mobile's distribution deals include:
-- Airborne Entertainment -- Amp'd and Airborne Entertainment will collaborate
to develop comprehensive channels around Airborne's premium mobile content offerings
including Family Guy, Maxim, Blender and Stuff brands.
-- Bandai -- Amp'd will feature a full line-up of Bandai's top titles including
Gundam, Double Dragon, and Dark Castle
-- JAMDAT -- Top skater console title Tony Hawk's Pro Skater(TM) 3D Mobile Edition
as well as JAMDAT Sports Gold 3D
-- Jumbuck Entertainment: -- Amp'd will be the first to launch Jumbuck's original
3D chat service, Jumbuck Island, in BREW.
-- Ninja Mobile -- Ninja is custom developing a multiplayer Amp'd Casino featuring
10 games with downloadable assets and integrated casino video clips within the
titles
-- Sorrent -- Developer and publisher of mobile games and content including DRIV3R
and the much-anticipated title, Marc Ecko's Getting Up: Mobile, popular favorites
from PopCap Games, and the mobile game and content suite based on best-selling
anime title, Inuyasha.
-- TeleCommunication Systems, Inc. (Nasdaq:TSYS) (TCS) -- Leveraging their advanced
Graphical Information System (GIS) capabilities and location-based application
expertise, TCS is working to fulfill Amp'd Mobile's vision of edgy and cool location-based
mobile applications by custom building original Amp'd concepts targeted to the
18-24 market such as Handset Locator and Skatepark Finder.
Further gaming and entertainment deals as well as the complete line-up of wireless
games, pricing and handsets will be announced closer to the launch of Amp'd Mobile
later this year.
About Amp'd Mobile
Amp'd Mobile will be the first fully integrated MVNO for youth, young professionals
and early adopters. By leveraging the power of 3G EV-DO, Amp'd will offer traditional
services plus a completely fresh user interface and experience designed specifically
for this market. With myriad options to meet each person's individual needs, Amp'd
will bring a more relevant, personal experience to mobile entertainment and the
wireless lifestyle. Targeted to launch later in 2005, more information can be
found at www.ampdmobile.com. |
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