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As mobile phones continue their metamorphosis into everything-in-one wireless
devices, how will consumers respond to TV services, as they become available?
SAN DIEGO and Washington, D.C.- March 31, 2005 - This week, SMS.ac, Inc. (www.sms.ac/corporate) partnered with ForceNine Consulting and The Wireless Wonk to probe that question,
utilizing the largest community of mobile phone users in the world as a test group
(www.sms.ac).
“In our most recent research collaboration, SMS.ac worked with us to investigate
consumer sentiments related to viewing television services on mobile handsets,”
said Andrew Roscoe, a partner with ForceNine Consulting who is also known as “The
Wireless Wonk” within mobile industry circles.
“The results of that research will be released during this Friday’s segment
of The Wireless Wonk webcast (www.wirelesswonk.net),” added Roscoe. “The findings are interesting and clearly demonstrate what
people want to view via TV-enabled mobile phones, along with their degree of price
sensitivity to these services. The ongoing relationship between The Wireless Wonk
and SMS.ac enables our two companies to jointly conduct market research on attitudes
and behaviors of tens-of-thousands of wireless consumers around the world.”
Throughout 2005, SMS.ac (www.sms.ac) provides ForceNine Consulting with research statistics garnered from surveys
of its global mobile audience. That research, which focuses largely on the consumer
behavior and preferences of mobile phone users around the globe, is featured in
periodic Wireless Wonk shows. To view past Wireless Wonk webcasts that feature
interviews with SMS.ac executive Greg Wilfahrt, click on the 05/3/13 or 05/10/29
Wireless wonk segments at http://www.forcenine.net/ww/archives.html.
“ForceNine Consulting and The Wireless Wonk consistently provide insightful analysis
of trends, breaking news and statistics relating to the mobile industry,” said
Greg Wilfahrt, executive vice president of SMS.ac. “Tune-in to The Wireless Wonk
webcast this Friday and see what all the buzz is about.”
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About SMS.ac
SMS.ac, Inc. is a mobile data communications company whose proprietary MMSbox™
platform enables the interoperable exchange of mobile multimedia (MMS and SMS)
and micro-transaction billing across all mobile standards, protocols and the Internet.
A demonstration of the MMSbox platform is available at www.sms.ac.
With tens-of-millions of self-registered mobile consumers in more than 170 countries,
and connectivity to over 400 mobile operators worldwide, SMS.ac is host to the
largest community of mobile phone users in the world. Through its global initiatives,
SMS.ac is igniting the widespread adoption and use of wireless data. To view the
SMS.ac corporate web site, visit www.sms.ac/corporate. |
