 NeoMedia Technologies, Inc. today further expanded its PaperClick(R)
Mobile Marketing Services with the addition of a PaperClick Mobile Go Window™
for Nokia(R) Series 60 cell phones and other cell phones which use Series 60 software.
The fifth Go Window from NeoMedia, it runs on the Sendo(R) X, Panasonic(R) X700
and Siemens(R) SX-1, as well Nokia Series 60 phones and other cell phones using
Series 60 software.
NeoMedia also provides Go Window capability for the Palm OS(TM), Microsoft PocketPC(R),
Microsoft SmartPhone(R) and JAVA MIDP 2.0 environments.
NeoMedia's Mobile Go Window is a horizontal text-entry bar on the screen of a
cell phone, SmartPhone, PDA or other Web-enabled wireless device where users can
enter PaperClick-registered words, phrases or numeric strings from UPC or other
barcodes and link directly to targeted online information, pricing and product
buying services from product manufacturers and marketers.
Growing the Go Window Product Line
"With today's announcement of the Go Window for Series 60 environment, our popular
Go Window product line continues to grow and is now available across five mobile
operating environments," said Charles T. Jensen, NeoMedia's president, COO and
CEO.
Covering the Mobile Marketing Bases
Along with the Go Window for mobile devices, NeoMedia lets brand managers and
mobile marketers create a link between their customers and their content with
camera cell phones, creating mobile campaigns and promotions for many packaged
products. Camera phone users can either "take a picture" of a specially-created
two-dimensional PaperClick codes placed on packages, literature, ads, posters,
etc., or "snap a photo" of popular barcodes (UPC, EAN, JAN, ISBN) with SymbianOS(TM)-based
phones or wireless devices.
Services available to brand managers and mobile marketers include:
- Word Activation, with marketers registering brand names or tag lines in the
PaperClick WordRegistry(TM) created by NeoMedia and Fortune(R) 500 innovator SAIC,
originator of Internet domain registration. Registered words or tag lines can
be entered in the PaperClick Mobile Go Window, a horizontal text-entry bar on
the screen of a wireless device, to link to content from marketers.
- Created "PaperClick Code" Activation, with two-dimensional codes created and
placed on packages, literature, ads, posters, etc., provides a one-click link
to marketers' content via popular SymbianOS-based devices, such as Nokia Series
60 mobile phones;
- Existing Code Activation, with the ability to use a SymbianOS-based camera
phones to "take a picture" of already-in-the-market UPC, EAN, JAN and ISBN codes
to link to content from marketers.
Back office software and services are also available from NeoMedia.
Service for Cell Phones, PDA's and Other Wireless Devices
NeoMedia is continuing to add coverage for a rapidly-growing list of cell phones
and PDA's, and for the companies and agencies wanting to reach consumers on those
wireless devices.
With the release of the "Go Window" for Nokia Series 60, NeoMedia now supports
more than 35 models of cell phones from manufacturers including Handspring(R),
Hitachi(R), Kyocera(R), Nokia, Panasonic(R), Samsung(R), Sendo and Siemens. In
addition, NeoMedia support a wide variety of PDA's from manufacturers including
ASUS(R), Dell(R), HP(R), Meo(R), Toshiba,(R) Palm(R) One, Sony and others.
NeoMedia's PaperClick for Camera Phones(TM) has been certified on the following
phones:
Phone Model Existing Barcodes PaperClick Codes
-------------------------------------------------------------
Nokia 3600 X X
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Nokia 3620 X X
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Nokia 3650 X X
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Nokia 3660 X X
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Nokia 6600 X
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Nokia 6620 X
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Sendo X X
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Available to Marketers, Wireless Carriers, Device Manufacturers
The PaperClick family of mobile marketing services is immediately available to
brand managers and marketing/advertising agencies, wireless carriers, and manufacturers
of Internet-capable devices including cell phones, SmartPhones and PDA's. Information
is available from (630) 435-9200, Ext. 125, or by e-mailing
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.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a developer and international marketer of software and patented technologies,
including PaperClick (www.PaperClick.com) PaperClick for Camera Cell Phones and the PaperClick Mobile Go Window, which
link products, print and physical objects directly to targeted online data. NeoMedia
also offers expertise in homeland security and e-authentication applications,
and its Systems Integration Group specializes in providing expert-based IT consulting,
hardware, and software solutions. NeoMedia's Micro Paint Repair business unit
specializes in products and services for the worldwide micro paint repair industry,
including a system and processes utilizing proprietary technology.
This press release contains forward-looking statements within the meaning of
section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. With the exception of historical information contained herein, the
matters discussed in this press release involve risk and uncertainties. Actual
results could differ materially from those expressed in any forward-looking statement.
PaperClick is a registered trademark, and PaperClick Mobile Go Window, PaperClick
For Camera Phones and PaperClick WordRegistry are trademarks of NeoMedia Technologies,
Inc. Other trademarks are properties of their respective owners.
Contacts
NeoMedia Technologies, Inc.
James C. Sivis, 630-425-9200
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or
The Kaminer Group
David A. Kaminer, 914-684-1934
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