World's leading mobile Internet service, mobile marketing pioneer AvantGo marks five-year anniversary with achievement of one billion subscriber synchronizations

NEW YORK, Nov. 8 - iAnywhere Solutions, a subsidiary of Sybase, Inc. (NYSE: SY - News), today announced that its AvantGo® mobile Internet service will reach one billion subscriber syncs in the month of November. In celebration of this milestone and the service's five-year anniversary, which highlights the growing momentum of the free service, AvantGo will feature a contest for subscribers and launch a special advertising program for channel partners.
"AvantGo has been terrific to work with, and we congratulate the service on five terrific years," said Rob Britton, Managing Director, Brand Development and Advertising, for American Airlines. "The reason we signed on with AvantGo is simple. AvantGo offers one of the most cost-effective ways possible to deliver online information to a broad range of American Airlines key customers. When we wanted a way to deliver online content that business travelers could easily take with them, we chose AvantGo. The service provides a highly streamlined way to deliver a lot of content to PDAs and smartphones."

The AvantGo service leverages iAnywhere's patented technology to synchronize mobile optimized websites to PDA and smartphone users via a desktop or wireless Internet connection. An average user subscribes to 6-8 channels of content with about 100 pages of content per sync. Nearly half of AvantGo users view content on their device at least once per day.

"Reaching one billion syncs demonstrates the popularity and maturity of AvantGo and the strength of our technology," said Neil Versen, senior director of AvantGo at iAnywhere. "Adding to our billionth sync achievement, we have established ourselves as a pioneer and leader in mobile advertising. It's a testament to the fact that mobile marketing works when many of our partners continue to renew their campaigns and validate that the medium is a powerful, cost-effective way to build brand awareness and acquire new customers."

Since 1999, AvantGo has helped hundreds of companies, including American Airlines, c|net, GM, Rolling Stone and The New York Times, influence and interact with the hard-to-reach audience of educated, tech-savvy business professionals through customized mobile website content. Offering advertiser conversion rates ranging from 15-20% and click-through rates averaging 5-10 times higher than typical Internet advertising, AvantGo has become the de facto mobile marketing leader.

AvantGo Continues History of Innovation in Mobile Marketing Along the way to its billionth sync, AvantGo has pioneered many firsts in mobile marketing including:

     -- First PDA text ad
     -- First WAP ad
     -- First PDA graphic banner ad
     -- First interactive PDA ad
     -- First marketing survey conducted exclusively on PDAs & Smartphones
     -- First In-Market Buyer PDA Auto Showroom
     -- First One-Tap-to-Add Marketing Channel feature
     -- First calendar entry insertion from an advertising link
     -- First pre-post brand awareness study on a PDA
     -- First One-Tap-to-Sync PDA Marketing Game application

In October alone, AvantGo launched six new campaigns on behalf of Audi, Acura, Corvette, Cadillac, Microsoft Office and c|net, highlighting the company's commitment to pioneering new ways to reach consumers through innovative viral marketing campaigns.

A new way for consumers to buy a car: AvantGo created in-market buyer's channels for Audi, Acura and Cadillac, giving consumers the power to instantly access purchase-related information such as specifications and dealer locators.

Beyond advertising: AvantGo created a PDA wallpaper branding campaign for Corvette and a PDA brand education game promotion for Microsoft Office.

A new way for consumers to shop for electronics: AvantGo worked with c|net to create a customizable consumer buying guide with product reviews for 11 categories of electronics, including PDAs, laptops, MP3 Players, stereos, etc.

iAnywhere announced the AvantGo milestone at the AD:TECH 04 show, where the service is a finalist for the AD:TECH "Best Interactive Technology" award and Editorial Director James Ryan will participate in a panel discussion on Mobile Marketing.

About AvantGo

AvantGo is a free service that delivers rich, personalized mobile websites to PDAs and smartphones. Today, hundreds of major brands, including American Airlines, CNET, GM, Rolling Stone and The New York Times, leverage AvantGo to target a highly desirable demographic of millions of registered users. AvantGo offers the convenience of anywhere, anytime access, seamlessly supporting both wireless and "sync and go" connectivity. To learn more about AvantGo visit http://www.avantgo.com.

About iAnywhere

iAnywhere is the worldwide market leader in mobile and embedded databases, mobile middleware and mobile and remote device management. More than 15,000 customers and 1,000 partners rely on the company's award-winning enterprise products, including SQL Anywhere® Studio and XcelleNet® frontline solutions. In addition, its AvantGo® mobile Internet service has millions of registered subscribers. iAnywhere is a subsidiary of Sybase, Inc. (NYSE: SY - News). Visit http://www.ianywhere.com for more information.