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Orange’s Partner Programme & Argogroup launch first real-time, online mobile developer testing tools |
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Written by Argogroup
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Tuesday, 26 October 2004 |
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…mobile developers can save money and shorten time-to-market for their mobile
applications…
Surrey, UK – Orange and Argogroup, the leader in User Experience Optimisation
for mobile data services, have launched the world’s first real-time online testing
programme for mobile application developers. Available to its worldwide developer
network immediately, Orange is using Monitor Master, Argogroup’s award-winning
testing technology, to radically speed up software certification times and halt
mounting costs to developers. These new services will cover the testing and verification
of new J2ME, WAP, MMS, ring tones and wallpaper applications ensuring faster time
to market of cutting edge mobile applications for Orange’s 52 million subscribers
world-wide. Manual testing to approve new applications for use on the Orange Portal
is a slow process; for instance, new applications based upon Java’s J2ME can take
up to six weeks to be approved or declined using manual methods. Further each
submission can cost over £500, the financial overhead to developers seeking operators’
official recognition can be very prohibitive. According to a research note released
by Gartner earlier this year*, testing mobile applications is becoming more complex
because there is a lot to test. The mobile architectures need to be complex to
support the large number of handsets that are on the market and this drives the
need for even "portable" languages like Java or protocols like WAP to be tested
on each device type.The new interactive, web-based solution will now allow registered
developers to visit the Orange Group website, upload their software and select
which Orange device(s) they would like their application tested against at no
charge. As opposed to the six weeks manual response time, they will now receive
the results immediately.
Monitor Master is the world’s leading User Experience Optimization platform,
in use in over 50 mobile operators and equipment manufacturers worldwide. Device
Master automatically creates detailed handset profiles so that all device data
is held in a central knowledge base.
About Argogroup
Argogroup specialises in optimizing user experience for mobile services, a discipline
that focuses on the interaction between network, service and handset. The company’s
two software products – Monitor Master and Device Master – help handset manufacturers
and mobile operators test, monitor, and develop products and services so that
users spend more time and money on them.
Headquarters Address
Argo Interactive Ltd
Oak House
Shackleford Road
Elstead Surrey
GU8 6LB
United Kingdom
T: +44 (0)1252 705 705
F: +44 (0)1252 705 706
www.argogroup.com
Argogroup is backed by Apax Partners and 3i. Its headquarters are near Guildford,
UK
with offices in Hong Kong, Milan, Paris,
Seattle, and Stockholm.
For more information, visit:
http://www.argogroup.com/
“Orange is one of the most innovative mobile operators we have worked with,”
said Paul Nerger, VP Marketing and Business Development, Argogroup. “It understands
the intricacies of the mobile content value chain and is aggressively launching
powerful and affective tools to empower developers to build really useful and
wellexecuted applications. No other mobile operator has taken such a bold step
by making these kind of tools free to help the developer.” Commenting on the new
developer tools, Steve Glagow, Director of Orange Partner, said, “Getting fun
new applications up and running properly in less time is central to Orange’s drive
to be the number one mobile data service network in the world. We want to more
than double our revenues from mobile data services over the next three years and
this initiative is an important building block. It will dramatically cut the cost
and time for third parties developers who want us to sell their apps and services
on our portal. That’s great for our customers who are just beginning to experience
the delights of mobile data. And it will be critical for Orange as we move into
a 3G world.”
Mobile application developers can register for free at http://developers.orange.com.
Winner of this year’s GSMA Best Infrastructure/Network Solution Product and Frost
& Sullivan’s Excellence in Technology Award 2004, Monitor Master is a user
experience optimization platform. It mimics real users doing real things on mobile
devices, identifying issues that affect user experience including usability, compliance,
interoperability and performance. It is 300 times more efficient than manual testing
and the one platform supports the assessment of all mobile technologies available
such as SMS, EMS, MMS, WAP, J2ME, ringtones, graphics, video, Interactive Voice
Response (IVR), e-mail and Web.
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