North America’s pioneering mobile messaging and services company forms global network with The Mobile Media Company

Oslo, Norway, October 21, 2004 – Telenor Interactive, (www.telenor-interactive.com), a leading provider of mobile applications and messaging services in North America, today announced it has been acquired by The Mobile Media Company AS (www.mobilemedia.com). Both companies have Telenor Venture as a major investor, and the new consolidated company will be operating under the Mobile Media brand. The company is now one of the leading, independent, global providers of wireless games, interactive entertainment services, and marketing applications.

Working with industry partners and customers that extend from the wireless consumer to mobile carriers, broadcasters, media companies and major consumer brands, Mobile Media serves customers in over 30 countries, with mobile connectivity to more than 500 million subscribers in Asia, Europe, and now, North America.

”We are delighted to add Telenor Interactive to our portfolio. They have become a recognized leader in the provision of reliable and creative mobile services to North American media and entertainment groups, enterprise companies, and consumer brands. Their success has helped open up a market that shows enormous growth and potential,” says Karsten Hauge, CEO of The Mobile Media Company.

Commenting on behalf of Telenor Interactive, CEO Steinar Svalesen said, “As part of The Mobile Media Company, Telenor Interactive will continue to provide our clients in North America with truly global, full service mobile solutions, from the aggregation and distribution of content to the development of mobile content portals.“

In the new corporate structure, Steinar Svalesen will be part of the global management team with responsibilities on M&A and alliances, in addition to his responsibilities for the North American operation.

About Mobile Media Company
The Mobile Media Company AS is an independent, global provider of wireless games, interactive entertainment services and mobile marketing applications.

We work with leading industry partners and a wide-range of customers that extend from the wireless consumer to mobile carriers, broadcasters, media companies and major consumer brands. The Company was founded in 1993 to pioneer mobile messaging services and technologies and since then, has become a fast developing, multi-media organization with over 200 employees.

The Mobile Media Company AS serves customers in over 30 countries, with mobile connectivity to more than 500 million subscribers in both the mature and developing markets of Asia, Europe and North America. The Company is headquartered in Oslo, Norway, with offices and technology development centers in UK, Romania, China, and the USA.