Because there has been a dramatic increase in the number of products, companies, and people affected by the expansion of location technologies, Where 2.0 2010 will offer three distinct, simultaneous tracks:

• Application Dev/Consumer

  In two short years, your location has become a requisite feature. Gone are the days when one could easily slip away, or get lost. Advanced consumers now expect even their to-do list to know where they are. Location awareness has brought increased attention to new mapping data (and a big push towards 3D), new interfaces (such as augmented reality), and more data layers.

  Topics to be covered: Augmented Reality, 3D mapping, turn-by-turn navigation, open data, mobile apps, realtime geodata, social location

• Civic/Government/Enterprise

  It's not just consumers who have taken to the increased access to information. In a moment of crisis, responders will reach for what's at hand. Twitter and Google Maps have both been used to circulate emergency news. A similar pattern has happened in the enterprise. Products and services are being developed that take the best of the consumer world and shape it for large organizations.

  Topics to be covered: government data, enterprise mapping, emergency response

• Local/Marketing

  Mapping and location technologies have become so commonplace that they are starting to disrupt every industry, from the roving food trucks that update their fans via Twitter to augmented reality apps that tell you home prices. This track will look at how businesses are reacting to consumers' adoption of mapping and location-aware technologies.

  Topics to be covered: Twitter marketing, mayor deals, local SEM/SEO, food carts, reviews

San Jose, CA

http://en.oreilly.com/where2010